Terms of Service
Last updated: October 17, 2026
These Terms govern your use of Pupo, an AI companion that saves and helps you revisit Instagram Reels you send to, or tag, our Instagram account @hey_pupo. By messaging or tagging @hey_pupo, or otherwise using Pupo, you agree to them.
What Pupo does
You share Reels or messages with @hey_pupo via Instagram Direct, or tag @hey_pupo in a comment under a public post. Pupo receives them through Instagram's official API, processes them (for example transcribes or summarises the content) and stores the results so you can browse and ask about them later. When you tag Pupo in a comment, it may reply publicly under that comment.
Eligibility
You must be at least 13 years old (or the minimum age required in your country) and comply with Instagram's Terms of Use.
Your content
You keep all rights to the content you share. You grant Pupo a limited licence to receive, store and process it solely to provide the service to you. Do not share content you have no right to share, or content that is unlawful, abusive or infringes others' rights.
Plans, payments and cancellation
Free. Your first 40 saved Reels are analysed free of charge and stay in your library for as long as you use Pupo. After 40 saves, Pupo keeps receiving and storing the Reels you send, but does not analyse them until you upgrade.
Pupo Pro is a subscription that unlocks unlimited analysis of the Reels you send (including the ones waiting from your free plan), unlimited questions to the Pupo agent about your library in Instagram Direct and in comment threads, and unlimited song identification. The free plan includes analysis of your first 40 saves and 30 questions about your library in total; questions about how Pupo works are not limited. Pro costs US$7.99 per month or US$47.88 per year. Prices are shown before you pay and may include VAT or sales tax depending on your country.
Renewal and cancellation. A subscription renews automatically at the end of each billing period until you cancel. You can cancel at any time from Settings at pupo.app or through the customer portal linked in your receipt; you keep Pro until the end of the period you have already paid for, and you are not charged again.
Refunds. See the Refund policy: a full refund within 14 days of your first Pro payment, and within 7 days of a renewal you have not used. Statutory consumer rights in your country are not affected.
Payment processing. Payments are processed by the payment provider shown at checkout. Your card details are entered on the provider's secure page and never reach Pupo; we store only the plan you bought, the masked card number and the payment status. The seller is PE A.B. (private entrepreneur, Ukraine), the operator of Pupo. Contact: support@pupo.app.
Early access
Pupo is in early access. The service is provided "as is" and may change, pause or stop at any time. We may lose or delete saved content without notice while the product is in this phase. Do not rely on Pupo as your only copy of anything important.
Acceptable use
- Do not attempt to abuse, overload or reverse-engineer the service.
- Do not use Pupo to harass anyone or to process content about other people without their consent.
- Do not tag Pupo under posts to spam, harass or mislead other people in the thread.
AI-generated answers
Summaries, extracted items and the agent's replies are produced automatically and can be wrong or incomplete. Pupo answers from what you saved and does not verify prices, addresses, opening hours or availability. Check before you rely on them.
Third parties
Pupo depends on Instagram and other providers (hosting, AI processing, payments). We are not responsible for their availability or changes to their platforms.
Pupo is an independent product. It is not affiliated with, endorsed by or sponsored by Instagram or Meta Platforms, Inc. "Instagram" and "Reels" are trademarks of Meta Platforms, Inc. and are used only to describe what Pupo works with.
Termination
You can stop using Pupo at any time and request deletion of your data at pupo.app/delete-data. We may suspend access that violates these Terms.
Liability
To the maximum extent permitted by law, Pupo is not liable for indirect, incidental or consequential damages arising from your use of the service.
Changes
We may update these Terms. Continued use after an update means you accept the new Terms. The date above shows the latest revision.
Support and contact
Support: support@pupo.app · Instagram: @hey_pupo