Privacy Policy
Last updated: October 17, 2026
Pupo (“we”, “us”) is an AI companion that helps you remember and revisit Instagram Reels you send to our Instagram account @hey_pupo, or tag it in. This policy explains what we collect, why, and how you can control it.
What we collect
- Messages you send to @hey_pupo on Instagram: message text, timestamps, and any Reels, posts or media you share, including links and media identifiers that Instagram provides to us.
- Comments in which you tag @hey_pupo under public posts: the comment text, your Instagram username and the post it was left on, as provided by Instagram's API.
- Your Instagram-scoped user ID, a number Instagram assigns to you for our app only. We use it to associate your messages with you. We do not receive your password.
- Technical logs (request time, status) needed to run and secure the service.
- Subscription status if you buy Pupo Pro: which plan you have and until when. Payments are processed by the provider shown at checkout, which collects your card details on its own secure page under its privacy policy. We receive only the masked card number, the payment status and the email you enter at checkout.
We do not collect your contacts, followers, or content you have not sent to or tagged @hey_pupo in.
How we use it
- To receive, store and process the Reels and messages you send us so we can save them and reply to you.
- To analyse shared Reels (for example transcribing audio or summarising content) in order to build your personal library of saved things.
- To answer your questions in Instagram Direct and in comment threads where you tagged Pupo. Answers are generated automatically from what you saved.
- To operate, debug and secure the service.
We do not sell your data and do not use it for advertising.
Instagram / Meta
We receive data through the Instagram API with Instagram Login under Meta's Platform Terms. Your use of Instagram remains governed by Meta's Privacy Policy.
Service providers
We use third-party infrastructure and AI processing providers (hosting, content delivery, speech-to-text and language models) to deliver the service. They process data only on our instructions and do not use it to train their models for others.
Retention
We keep your messages and saved Reels for as long as you use Pupo. The video files themselves are deleted right after analysis; we keep the link, the caption, a thumbnail and what Pupo extracted. Raw webhook logs used for debugging are deleted or rotated regularly.
Your rights and data deletion
You can request a copy of your data or ask us to delete everything associated with your Instagram account at any time. Open Settings at pupo.app and choose Delete my data, or email us at the address below. We will complete deletion within 30 days. You can also revoke Pupo's access in your Instagram settings under Apps and websites.
Children
Pupo is not intended for anyone under 13 (or the minimum age in your country).
Changes
We will post any changes on this page and update the date above.
Contact
Support: support@pupo.app