Lives in your Instagram DMs

Stop losingthe placesyou save.

First 40 saves free · nothing to install
How it works

Save in one tap.
Get back things, not videos.

  1. 01

    Send a Reel to @hey_pupo

    Share it like you'd send it to a friend. Add a note if you want — it sticks to the save.

    Thumbnail of a saved Reel
    Venice at night — 5 spots
    Reel · @travel.notes
    A@anna
    Pupo✓@hey_pupo
    M@max
    D@dasha
    for our Prague tripSend
  2. 02

    Pupo watches it. Really watches.

    Video, audio, the text on screen, the caption. It hearts your message when it's done.

    • ✓Transcript“…the bar behind the Rialto…”
    • ✓On-screen textOsteria al Squero
    • ✓Caption5 places in Venice 🇮🇹
    • ✓MusicNuvole Bianche — Einaudi
  3. 03

    It pulls out the things

    Books with covers. Places with pins. Recipes with ingredients. Ideas, tools, movies — each as its own item.

    Eska
    Karlín, Prague · restaurant
    @praguefoodie
    Influence
    Robert B. Cialdini
    @hormozi
    15-minute miso salmon bowl
    4 ingredients · 15 min
    @cookwithzoe
  4. 04

    Find it when you need it

    Your library on pupo.app: by category, by type, by map. Search “that pasta place” and it's there.

Your library

Not a pile of videos.
A library of things.

Pupo pulls out what you were actually saving: the 13 books, the 5 restaurants in Karlín, the recipe, the app. Books get covers, places get pins on a map, everything gets searchable.

Every Reel, understood

Category, one-line summary, what's inside — before you even open it.

Browse by what it is

Places, books, ideas, movies. Not by which video it came from.

Books get covers, places get pins

Thirteen books from one Reel — with covers, authors and links.

Your map

Every spot you saved, grouped by country and kind, with a photo from the Reel itself.

Pupo
hey_pupo
Instagram · Direct
that café in Prague I saved last month?
Eska, Karlín — from @praguefoodie, 3 Sep. You also kept Cafe Savoy nearby.
Rewatch those two: pupo.app/a/k9xq
what’s the song in the reel I just sent?
Nuvole Bianche — Ludovico Einaudi 🎹
answers from your saves only
The agent

Ask your library.
Right in your DMs.

Pupo answers from what you saved: that café, those books, the song in the Reel you just sent. It never makes things up — if it isn't in your library, it says so.

Learnsoon

A saved course or book list turns into a plan you actually follow.

Go & dosoon

That hike, that restaurant — back in your DMs when you're nearby or free.

Growsoon

Career and money ideas from what you save, and what people like you saved next.

Stay accountablesoon

A weekly check-in: what you saved, what you did, what's slipping.

FAQ

Know before
you send.

If your question is not here, ask @hey_pupo in a direct message. Pupo answers there.

Does Pupo reply to my messages?

When you send a Reel, Pupo hearts it to confirm the save and stays quiet. When you ask a question, it answers: what you saved about a topic, which café that was, what song is in the Reel you just sent. You can switch the hearts off in Settings.

What happens to the video?

It's downloaded, analysed and deleted right away. We keep the link, the caption, a thumbnail, and what Pupo extracted.

What can I send besides Reels?

Anything Instagram lets you share: posts, carousels, links. Reels get the deepest analysis; the rest is saved by link and read from the caption.

Which languages work?

Any language Instagram has. Pupo transcribes and reads on-screen text in the Reel's language and keeps item names as they are, so you can search them later.

Is it free?

Your first 40 saves are unpacked for free, and you get 30 questions to Pupo about your library. Questions about how Pupo works are always free, and the library stays yours forever. After that Pupo keeps receiving your Reels but pauses unpacking them; Pro ($7.99/mo or $47.88/yr) unpacks the backlog and everything after, with unlimited questions and song search.

Can I delete everything?

Yes. Open Settings at pupo.app and choose Delete my data. Your saves, notes and profile are gone within minutes.

Pricing

One plan.
And a free one that stays free.

Pupo is free for your first forty Reels. After that, Pro unpacks everything you send and answers every question about your library. Cancel any time.

Free
$0forever

Enough to see how Pupo works and to keep a small library.

  • Your first 40 Reels, watched and unpacked
  • 30 questions to Pupo about your library, in Instagram DMs
  • Library at pupo.app with search, map and notes
  • Questions about how Pupo works, always free
Start free on Instagram
Pro
Pupo Pro
$3.99per month

$47.88 billed once a year.

  • Unlimited unpacking
    Every Reel you send is watched, transcribed and read, with no cap. The backlog waiting on your free plan is unpacked the moment you upgrade.
  • Unlimited questions to Pupo
    Ask about anything you saved, as often as you like: “that café in Prague”, “which books did I save?”, “the recipe from yesterday’s Reel”.
  • Unlimited song search
    “What’s the song?” on any Reel. Pupo checks Instagram’s track and listens to the audio when it’s an original sound.
  • Everything in Free
    The library, the map, search and notes stay exactly as they are.
Get Pro yearly

Prices in US dollars. A subscription renews automatically until you cancel, which you can do at any time from Settings; you keep Pro until the end of the period you paid for. Your library and saves stay yours on the free plan. Refund policy.

Pupo logo

Send your first Reel.

Thirty seconds from now it will be in your library, understood, with a pin on the map.

First 40 saves free · no card, no app